Pet Network International
Pet Network International integrates leading pet retailers from across South-East Europe, creating an expansive network of animal care experts. By boosting synergies and expanding growth potential we have redefined the region’s pet care industry.
Dedicated to exceeding customers’ expectations, we provide a premium shopping experience for pets and pet parents. Pet Network has more than 200 shop locations, along with convenient localized online shops, offering same-day delivery and Click & Collect services to cater to our customers’ needs.
Veterinary clinics and pharmacies are located within selected Pet Network stores, providing access to more than 100 veterinary doctors to help care for your pets’ every need. All 1,700 Pet Network team members are pet care professionals, dedicated to animal wellbeing and providing exceptional customer service.
The pet care market has experienced a rapid acceleration in recent years, driven by growing pet ownership and humanization trends, as well as increased purchase power in the region. The Pet Network International is uniquely positioned in the market with deep competitive advantages, including the capacity for multinational development and strong experience in Eastern European markets, along with internal synergies on administrative and language scattered markets and developed IT infrastructure.
Pet Network customers also benefit from an extensive private label portfolio, providing the best value offers, with some also present within our Europe-wide distribution channel. Pet Network International continues to grow, with upcoming plans to deliver its successful retail and services model to more pet owners in the region, exploring new potentials at future markets.
PNI’s timeline
Pet Centar Croatia
Animax
Romania
Mr Pet
Slovenia
Pet Centar
Serbia
Maxi Pet
Romania
Formation of Pet Network International
Maxi Pet
Bulgaria
Dr. Stefanov
Our values
Innovation and Differentiation
At PNI we embrace innovation and continuously strive to offer unique and creative solutions that set us apart from the competition
Omnichannel approach to our customers
We provide a seamless shopping experience through our brick and morter stores, user-friendly e-commerce platform and loyalty program , catering to pet owners' convenience in the digital age
Social Awareness
By supporting local communities and raising awareness of animal welfare and reaching out to those in need, we provide access to nutrition and pet care. We embrace the opportunity to share our knowledge across social platforms and use them as a tool to promote animal wellbeing.
Quality and Safety
We are committed to offering the highest quality products and ensuring the safety of your beloved pets through rigorous quality control measures
Market Position
As a market leader with a recognized brand, we have a clear strategy for expanding into new markets and product categories, unlocking greater growth opportunities
Multicultural mindset
Wonderful things happen when we all work together. We embrace diversity and inclusivity and celebrate all cultures. A shared love for animals unites us all, and we know our differences make us stronger.
Expertise
Our customers and their pets deserve exceptional customer service. We care about providing the highest levels of service across our business, sharing in-depth industry knowledge and professional veterinary support that you can depend upon
Animal welfare
Nurturing animal health is at the heart of everything we do. Whether it’s sourcing ingredients to nourish, providing exceptional veterinary recommendations, or ensuring welfare within our supply chain, we promote animal wellbeing at every opportunity
Gender equality
All members of our team, and the wider community, should feel empowered, irrespective of gender. We actively seek out ways to balance gender inequality and make sure everyone is given a voice and a chance to be heard.
Meet our team
Timo T. Tervo
Pet Network International
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Ivan Boban
Pet Network International Croatia
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Alexander Atanasov
Pet Network International
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Mario Ivanov
Dr. Stefanov Bulgaria
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Borut Magister
Mr. Pet Slovenia
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Borut's profile
Oktawiusz Olszewski
Romania
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Neven Predojević
Croatia and Serbia
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Matti Salmi
Pet Network International
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Neda Vuk Salaba
Pet Centar Croatia
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Ana Pavlović
Pet Centar Serbia
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- Croatia
- Since 1999
- 20 stores
- Webshop options – Pic up on store, Glovo ›
- Veterinary pharmacy in all stores, yes - Grooming, no
Pet centar Croatia – Everything for Your Pets in One Place! 🐾
Pet centar is the leading pet retail chain in Croatia, offering a wide selection of food, accessories, and supplies for dogs, cats, birds, small animals, fish, and reptiles. The first store opened in 1999, and today, Pet centar operates in multiple countries, providing top-quality service and trusted products.
A team of experts, including veterinarians and pet care advisors, helps owners choose the best for their pets. This dedication makes Pet centar the number one choice for both professionals and pet lovers.
In stores and online, you’ll find premium pet food brands, treats, toys, beds, grooming products, and veterinary supplies—all in one place, with regular promotions and special benefits for Pet Centar Club members.
📍 Visit us in stores or online at www.pet-centar.hr! 💙
- Serbia
- Since 2008
- 19 stores
- Webshop options (pick up, click and collect etc) web, glovo ›
- Veterinary pharmacy in all stores, yes - Grooming, no
Pet Centar is recognized as a specialized retailer of pet food and supplies, present in Serbia since 2008. As part of the Pet Network International group, it is operated in five countries with over 150 stores, including 19 in Serbia. Its mission is defined as bringing joy to pets and their owners, promoting the coexistence of people and animals, and ensuring top-quality products and services. Every decision is driven by love for pets, and customers are invited to visit the stores and feel this passion for the most cherished family members. This is true love!
- Romania
- Since 2010
- 16 stores
- Webshop options – pick up in store ›
- Veterinary pharmacy in all stores, yes - Grooming, no
The first MAXI PET store in Romania opened in 2010, by setting a new standard in pet food and accessories, with its complete dedication to providing the best quality services, the widest range of products, and the best prices on the market. MAXI PET presents to its customers its own range of dog and cat food, having the best value for money in the entire Romanian market. Inside the MAXI PET stores, there is a veterinary pharmacy with veterinarians who can help customers in all aspects related to nutrition, breeding rules, and pet care.rper mattis, pulvinar dapibus leo.
- Romania
- Since 2010
- 130 stores and online
- Home delivery, Click & Collect ›
- Veterinary Services & Pharmacyin all stores
The first Animax store (registered trademark) was opened in 2001 by the company Pet Product. Since then, the network has expanded rapidly, becoming the largest pet shop chain in Romania and a reference name for pet lovers. With over 20 years of experience, Animax understands that every pet has different needs. Whether you need high-quality food, a new toy, or a practical accessory, Animax has plenty of options! Plus, you can bring your pet along for shopping to test new food varieties or choose their favorite toy. In certain locations, you can also benefit from additional services such as a veterinary pharmacy, veterinary clinic, grooming salon, or self-service dog wash. Animax is here for you and your pet, providing everything you need for a happy life together! 💚
- Slovenia
- Since 2010
- 29 stores and online
- Home delivery, Click & Collect ›
- Veterinary Services & Pharmacyin all stores
With over 20 years of experience, Mr.Pet is the leading specialized pet retailer in Slovenia, dedicated to helping pet parents provide the best care for their furry, feathered, and scaly friends.
More than just a pet store, we are a trusted partner, offering expert advice and heartfelt support to customers seeking guidance on all aspects of pet care. Our retail chain spans 30+ stores across the country, from small boutique shops to extra-large locations, ensuring accessibility for every pet parent.
We take pride in offering high-quality products across different price ranges, continuously introducing the latest innovations and following global trends to meet the evolving needs of pets and their owners.
We, at Mr.Pet, love pets! And we want nothing but the best for them.
- Bulgaria
- Since 2010
- 40 stores
- Webshop options (pick up, click and collect etc) – pick up from store
- Veterinary pharmacy in 10 stores - Grooming in 4 stores
Huge variety and extra care at “Dr. Stefanov” Pet stores
40+ retail outlets in Sofia and around the country plus a rich online store offering over 30,000 products. This makes the “Dr. Stefanov” #1 most recognizable brand among pet owners in Bulgaria. No matter whether you have a dog, a kitten, a bird or fish, here you will not only find what you are looking for, but you will also turn the time spent with your pet into something more than just shopping.
The variety at “Dr. Stefanov” Pet stores, combined with additional services and special treatment, makes customers come back again and again and become loyal fans.
